Zoopla announced as the Official Property Partner of England Cricket
The England Cricket partnership will increase Zoopla’s visibility among key moving audiences, accelerating its ambition to be the UK’s trusted partner for key home decisions.
The partnership, which launched with the final Rothesay Men’s test against Sri Lanka at The Kia Oval in London last Friday, will help boost Zoopla’s brand presence for the next key moving months in 2024.
Zoopla will also use the partnership to reach new consumers in regions across England and Wales.
Partnership activations will include in-ground media such as pitch perimeter boards and big-screen advertising, player imagery rights and national grassroots initiatives.
Zoopla, one of the UK’s leading property websites and part of Houseful, is pleased to be announced as the Official Property Partner of England Cricket. The partnership will showcase Zoopla to new consumer audiences across England and Wales, and encourage them to use Zoopla for their next key home decision.
Zoopla will have nationwide presence at key cricket grounds across the country through advertising and broadcast TV, reaffirming its position as the first place the UK comes to for property prices and to sell and the second most visited property site.
This includes the upcoming Men’s series against Australia, including IT20 games in Southampton, Cardiff and Manchester, and ODIs in Nottingham, Leeds, Durham and London.
Zoopla will also be working with the England and Wales Cricket Board to sponsor national grassroots initiatives and meaningfully contribute to the development of the cricket community across the country. This will provide the opportunity to highlight the value Zoopla agents bring to their local communities and use localised property data to highlight how Zoopla can help unlock their next home move.
The partnership will enable Zoopla to tap into the sport's growing popularity and universal reach. There is also a strong audience fit with over half of its fan base between 35 to 64, aligning with key homeowner and mover audiences. Zoopla will also leverage cricket's regional network and passionate fanbases to showcase its local data and expertise.
Commenting on the partnership, Charlie Bryant, CEO of Zoopla and Houseful said: “We are delighted to be partnering with England Cricket as its official property partner. Like Zoopla, which is known by over 90% of UK adults, cricket is part of our national fabric and we are excited to be supporting it at the national through to grassroots level. With the sport's strong following in the core home mover audience and the cricketing heartlands in the Midlands and North of England, we are also excited about the benefits that Zoopla's increased consumer visibility will bring to our agent and housebuilder customers.”
Tony Singh, Chief Commercial Officer at the ECB said: “We are delighted to announce this new partnership with Zoopla. Working with such a well-known brand will help to take cricket into the heart of even more communities. As well as seeing Zoopla at our venues, we’re also excited to work with them on grassroots initiatives, supporting our ambition to become the most inclusive team sport in England and Wales.”