Zoopla launches data partnership with Channel 4’s ‘Worst House on the Street’
Zoopla, the leading property website and part of Houseful, is pleased to be announced as the official data partner of the latest series of popular Channel 4 programme ‘Worst House on the Street’. This means Zoopla’s unique date on house prices will feature in each episode, providing viewers with insight and value on the areas featured.
Hosted by property developers Scarlette and Stuart Douglas, Worst House on the Street uses the expertise of its two hosts to help homeowners transform their ‘doer-upper’ houses into their ideal homes.
The latest series of the show will run for six weeks, with each episode based in a different location in the country. The series is expected to reach over 3m UK adults and over 250,000 people who intend to purchase or sell a home in the next 12 months, boosting the visibility of Zoopla amongst buyers and sellers.
Buying a home is often the largest purchase an individual will make in their lifetime and for some, ‘buying the worst house on the street’ can be a consideration when deciding where and what property type to buy.
Researching local house prices and getting indicative property valuations helps with this decision-making process and Zoopla’s partnership with Worst House on the Street does exactly that with its unique insights on house prices and areas.
The areas which feature in the latest series are:
Episode 1: Cardiff, aired 16th July
Episode 2: Sheerness, airing 23rd July
Episode 3: Bristol, airing 30th July
Episode 4: Nottingham, airing 6th August
Episode 5: Norbury, airing 13th August
Episode 6: Sheffield, airing 20th August
Worst House on the Street is a South Shore production, co-produced with Group M Motion Entertainment.
Commenting on the partnership, Nikki Cole, Director of National Sales at Zoopla said: “Zoopla is the brand the UK thinks of first and foremost for house price, information. This partnership provides real value to Channel 4’s Worst House on the Street programme, so it was a no-brainer. Not only will it help inspire buyers and sellers this summer to get in touch with their local agent, but it will also help inform the nation on what you can get for your money in different parts of the country.”
Rupinder Downie, Content Solutions Leader from Channel 4 said: “Our track record for high-profile digital product placement that matches brands into our programming has always been strong, so we’re delighted to secure this in Worst House on the Street for the first time.
By providing accurate information from the leading player in the property data space in the show, we’re leading in the way in innovative brand integration to key audiences, a key pillar of our Fast Forward Strategy as we become a digital-first streamer.”
Melanie Leach, Joint CEO of South Shore adds: “We want to thank Zoopla for supplying house price data for Worst House on the Street. The series shows how starting with an idea of local property value is the first step for homeowners to understand how to get the most out of a potential renovation.”